The market is hot right now so I'm glad you've decided to dive in! Maybe your family is growing and it's time to trade in your first home for something bigger. Or maybe it's the opposite - maybe your kids have moved out and you don't need the entire house anymore. Maybe you do not want to manage that rental property anymore. Or maybe it's none of the above so you'll just have to give me a call and tell me about it. The market is ripe so let's talk about how you can go about selling your property.
MONEY MATTERS
Most sellers will have a mortgage registered on their property, so this step is especially important to address once you have decided to sell your property. If you are still paying off your mortgage, that is not a problem. Speak with your lender to determine what the best options are for you.
THE PROBLEM
Many sellers share similar concerns when it comes to selling their property. Some worry that their home is not getting the attention and exposure that is needed to attract the right buyers. Most are concerned about all the time and effort they put into selling their home, only to have it sit on the market and become a stale listing. Anticipation grows when sellers receive an offer but then they become concerned with leaving money on the table. Sellers are frustrated by lacklustre approaches to their listing. They see a FOR SALE sign out front and a few cellphone photos on MLS. That is not the way to sell a house in 2021. The industry is evolving all the time and it is important that marketing strategies pivot with the times.
THE SOLUTION
We live in 2021 so let's sell your home like it's 2021. We redefine the marketing approach by actively marketing your home in the modern world and representing you with knowledge, skill, and advanced negotiation. We are in the digital age and if you are not online, you do not exist (to put it harshly). And because of that, we have to show off your home and its bestselling features. Professional photos, video highlights, 3D tours are examples of tools that we may use to create appeal for your home. DIY cellphone photos just don't cut it anymore - I'm not so sure they ever did. Online advertising is a whole 'nother world. Don't worry, that's where I come in! I analyze the likely demographic, occupation, income level, and geographic areas of the next buyer that might fall in love with your property. Don't mean to be creepy, but I target them and RE-target them to make sure that your beautiful home comes across the screen of the ideal buyers. Have you looked at something on Amazon and had it follow you around the internet? Yup, we sure do that too!
Don't get me wrong, there is definitely value in some traditional marketing tools as well. I am a firm believer in using mixed approaches to tap into your target audience. Premium feature sheets, open houses, phone calls are valuable tools that we use to market your home. With pandemic restrictions in place we've obviously had to get a little more creative; open houses are not permitted right now, and people are generally more hesitant to pickup hardcopies - which is all the more reason to take advantage of the digital exposure. I'm not going to tell you all the tricks that I have up my sleeve though... you'll have to give me a call if you want to hear more ;)
BYE-BUY HOUSE
Hard work really does pay off. If & when we get an accepted offer, I help you negotiate the price and a possession period that works for both you and the buyer. When the buyers are happy and ready to waive conditions, it is time to pack your bags and get ready to bid your house farewell. Time to hand the keys over to the new buyers and find your own next home. We can also start looking for your next home while we market your current house - yes, we can do both at the same time! Rest assured, I will help you every step of the way so you can say BYE to your old house, and BUY your next home.
